Case
A content tool that takes a blog post from keyword to published.
Orka is my own product idea for WordPress site owners. It audits the site, plans what to write, drafts the articles with AI and publishes them back. A working prototype I designed and built in about four weeks, now paused. The screens use a made-up coffee roaster as demo data.
Context
Orka is for people who own a WordPress site and know they should blog for search, but never get to it. It audits the site, plans campaigns, drafts the articles and publishes them on a schedule. I did the product, the UX/UI and the build, and used AI tools to write a lot of the code.
Problem
Find a keyword, check the volume, write a brief, draft it, fill the meta title and description, add links, pick a date, publish. Every article runs the same steps, and most of them are copy and paste. That's slow, and it's the part people skip.
Approach
Onboarding connects the WordPress site and audits it first: how much is there, what it's about, what's missing. The first campaign is built from what the audit found, so nobody starts from an empty list.
Design
Every article moves through the same line: idea, planned, drafting, ready for review, scheduled, published. I kept that line visible everywhere, as a board, a list and a calendar, so you can always see what's next.
Build
Writing an article runs in five steps: draft, SEO, links, citations and a quality check. The editor shows each one as it runs, so you see what it's doing instead of a spinner. Next.js and Convex underneath, Claude for the writing, DataForSEO for the keyword data.
Takeaway
My own notes from when I paused it say it best: the SEO data was in a good spot, but the app almost never used it. If I pick Orka up again, that's where I start.
